How we got here
A hobby, a stubborn idea about doing it properly, and a lot of driving to rivers.
The spare room
Our founder grew up keeping fish in a corner of his parents' house — reading, breeding, failing, and slowly getting good at it. The tanks kept multiplying.
Into the rivers
Trip after trip to freshwater habitats across India taught him what a healthy fish actually looks like, and what water it wants. That's still the standard we buy against.
A wholesale house in Bangalore
He backed the local small shop instead of the import chain, and opened wholesale in 2010. Three hundred aquariums later, it's one of the largest in the city.
Straight to hobbyists
When 2020 shut the shops, hobbyists still needed fish and gear — so we started shipping direct. We never stopped. Now anyone in India can order from the same stock our trade customers buy.